PF / 2026

Scroll to assemble

Identity meets intelligence.

Two disciplines. One connected practice. Move through the scene to bring the mark together.

01 / Form

Design gives identity a precise shape.

02 / Behavior

Intelligence turns that shape into an experience.

Payam Fard

Design. Code. Intelligence.

Digital Designer & AI Web Developer — Shaping distinctive websites and intelligent digital products from concept to production.

One connected practice

From first decision
to final delivery.

The same creative intent moves through every layer of the work.

01Direction / UI / Motion

Design

Give complex ideas a distinct visual identity.

Creative direction, interaction systems, responsive web design, and graphic language built as one coherent experience.

02AI / Code / Product

Build

Turn the visual system into a working product.

AI-assisted development, production-grade frontends, intelligent interfaces, and careful implementation from Figma to code.

03Server / Publish / Care

Operate

Carry the experience all the way to production.

Domains, private hosting, server configuration, publishing, security-minded delivery, and long-term technical care.

Scroll to resolveBrand clarity
for an intelligent world.

Selected work / 01

BRAND
VALLEY

A brand-intelligence platform connecting strategy, evidence, editorial thinking and machine-visible identity.
Private pre-launch platform
BRANDVALLEY.AIOPEN LIVE ↗
Brand evaluation featureBrand monitoring featureBrand copyright feature
Live product viewA connected brand-intelligence system.

Explore the live Features environment inside the case study, then continue scrolling into the next selected work.

  1. 01Brand evaluation
  2. 02Brand monitoring
  3. 03Copyright & evidence
  4. 04Machine visibility

Role Strategy · UX/UI · Frontend direction

System Brand intelligence · Editorial platform

Delivery Design system · Motion · AI-assisted build

Selected work / 02

LEXORA

A structured digital learning experience for French exam preparation—connecting product direction, interface design, educational content, and a working web platform.

Visit live website

One connected learning system

Not a page.A learning pathway.

01 Content02 Practice03 Progress
LEXORA desktop homepage design showing the exam preparation system, books, audio learning, and project information

Selected identities / archive

Before interfaces, there is identity.

Scroll to move through the archive.
Anjoman identity design
Anjoman
Baharan identity design
Baharan
Benita identity design
Benita
Belief identity design
Belief
Brand Clinic identity design
Brand Clinic
Cactus identity design
Cactus
Mahoo identity design
Mahoo
Mojan identity design
Mojan
Mr Nuts identity design
Mr Nuts
Negahe Digar identity design
Negahe Digar
Offerland identity design
Offerland
Winter Sport Festival identity design
Winter Sport Festival

Selected identity systems / 03

Not a logo.
A working language.

01 / Brand Clinic

Guideline to application.

Logo variants, contrast rules and branded touchpoints built as one coherent identity.

Brand Clinic visual identity guideline coverBrand Clinic logo construction philosophyBrand Clinic positive and negative logo variantsBrand Clinic identity shown on a digital deviceBrand Clinic business card applicationBrand Clinic identity applied to an event badge
02 / Benita Wear

Form becomes recognition.

A distinctive silhouette carried from the mark into stationery, labels and packaging.

Benita Wear logo and symbolBenita Wear stationery and packaging system
03 / Cactus Paint Co.

Identity in the real world.

Color, typography and the cross-shaped letterform extended into product applications.

Cactus Paint Company primary identity on greenCactus Paint Company business card systemCactus Paint Company branded cup applicationsCactus Paint Company branded shopping bagCactus Paint Company branded polo shirt

A mark is not the finish.
It is the first rule of a system.

Selected work / 03

ORBITAL

A self-hosted, multi-brand email workspace—designed as a product, engineered for real operations.
Unified workspace

Inbox

Compose
03Needs action07Waiting08Accounts online
LEXORABook order confirmation
Needs action
SHIA HERITAGEEditorial review
Waiting
BRAND VALLEYNew project enquiry
Important

One interface.
Many identities.
Full control.

Selected work / 04

Shia
Heritage

A digital publishing environment for manuscripts, research, publications, and institutional access.Visit live website
Shia Heritage website homepage showing manuscripts, publications, research and library services

Technology
in service of
memory.

Selected work / visual archive

Beyond
the interface.

UX flows, digital commerce and editorial systems—shown as a fast visual index rather than separate case studies.Book design case studies3 published books · cover, layout & print
SWAAD mobile ordering flow designed in Figma
UX / UI · Figma flowSWAAD01
Front cover of Amour Le Secret DivinBack cover and spine of Amour Le Secret Divin
Editorial · Full cover systemAmour02
Herrteppich ecommerce website design
Web design · CommerceHerrteppich03
Complete Old Kufic Calligraphy presentation with covers and interior spreads
Editorial · Learning systemOld Kufic04
Masnavi Seven book cover and editorial presentation
Editorial · Book collectionMasnavi Seven05

Human direction

Design experience.
 New intelligence.

I combine a long graphic-design foundation with modern web design and AI-assisted development. The result is not just a visual concept—it is a complete digital experience carried from first idea to publishing and technical care.

  • Distinctive websites
  • Intelligent digital products
  • Visual systems & motion
  • Hosting, publishing & care
Switzerland · 2026

Federal VET Diploma (EFZ), Specialist in Childcare · BFF Bern / Municipality of Ostermundigen

Iran · 2007

Bachelor’s degree in Painting · Azad University · assessed by Swiss ENIC at Bachelor level

Have a project that needs its own identity?

Let's make
the next signal.

Available for selected website, digital-product, and visual-system collaborations.

  • Web design
  • AI-powered products
  • Visual systems