PF / 2026

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Identity meets intelligence.

Two disciplines. One connected practice. Move through the scene to bring the mark together.

01 / Form

Design gives identity a precise shape.

02 / Behavior

Intelligence turns that shape into an experience.

Payam Fard

Design. Code. Intelligence.

Digital Designer & AI Web Developer — Shaping distinctive websites and intelligent digital products from concept to production.

One connected practice

From first decision
to final delivery.

The same creative intent moves through every layer of the work.

01Direction / UI / Motion

Design

Give complex ideas a distinct visual identity.

Creative direction, interaction systems, responsive web design, and graphic language built as one coherent experience.

02AI / Code / Product

Build

Turn the visual system into a working product.

AI-assisted development, production-grade frontends, intelligent interfaces, and careful implementation from Figma to code.

03Server / Publish / Care

Operate

Carry the experience all the way to production.

Domains, private hosting, server configuration, publishing, security-minded delivery, and long-term technical care.

Selected work / 01

LEXORA

A structured digital learning experience for French exam preparation—connecting product direction, interface design, educational content, and a working web platform.

Visit live website
LEXORA desktop homepage design showing the exam preparation system, books, audio learning, and project information
Direct-to-Score logo mark

From identity to learning system

Direct-to-Score wordmark and Learn Faster, Score Higher tagline
Signal limeLearning blueDeep navy
TCF Canada learning book cover
DELF Speaking learning book cover
TEF France learning book cover
TEF Canada learning book cover

The line becomes a system.

Selected identities / archive

Before interfaces,
there is identity.

Scroll to move through the archive.
Anjoman identity design
Anjoman
Baharan identity design
Baharan
Benita identity design
Benita
Belief identity design
BeliefEnter identity
Brand Clinic identity design
Brand Clinic
Cactus identity design
Cactus
Mahoo identity design
Mahoo
Mojan identity design
Mojan
Mr Nuts identity design
Mr Nuts
Negahe Digar identity design
Negahe Digar
Offerland identity design
Offerland
Winter Sport Festival identity design
Winter Sport Festival
Original BELIEF identity artwork with symbol and wordmark

Original identity / Vector master

One symbol. One note. One belief.

Original concept

Belief.
Music.
Hope.

The original mark is preserved. A lowercase b and a musical note live inside a green field—compact, direct and memorable.

Proposed applications

One mark.
A wider visual world.

believe in progressSkills Training Center
Make.
Learn.
Grow.

Identity in focus

BELIEF

Logo design becomes a flexible visual system across print, interface and space.

A mark is not the finish.
It is the first rule of a system.

Selected work / 02

ORBITAL

A self-hosted, multi-brand email workspace—designed as a product, engineered for real operations.
Unified workspace

Inbox

Compose
03Needs action07Waiting08Accounts online
LEXORABook order confirmation
Needs action
SHIA HERITAGEEditorial review
Waiting
BRAND VALLEYNew project enquiry
Important
LEXORA brand identity
LEXORA
Shia Heritage brand identity
Shia Heritage
Brand Valley brand identity
Brand Valley
iBrand24 brand identity
iBrand24

One interface.
Many identities.
Full control.

Selected work / 03

Shia
Heritage

A digital publishing environment for manuscripts, research, publications, and institutional access.Visit live website
Shia Heritage website homepage showing manuscripts, publications, research and library services

Technology
in service of
memory.

Selected experiments / 05

Beyond
the interface.

UX flows, digital commerce and editorial systems—shown as a fast visual index rather than separate case studies.
SWAAD mobile ordering flow designed in Figma
UX / UI · Figma flowSWAAD01
Front cover of Amour Le Secret DivinBack cover and spine of Amour Le Secret Divin
Editorial · Full cover systemAmour02
Herrteppich ecommerce website design
Web design · CommerceHerrteppich03
Complete Old Kufic Calligraphy presentation with covers and interior spreads
Editorial · Learning systemOld Kufic04
Masnavi Seven book cover and editorial presentation
Editorial · Book collectionMasnavi Seven05

Human direction

Design experience.
 New intelligence.

I combine a long graphic-design foundation with modern web design and AI-assisted development. The result is not just a visual concept—it is a complete digital experience carried from first idea to publishing and technical care.

  • Distinctive websites
  • Intelligent digital products
  • Visual systems & motion
  • Hosting, publishing & care

Have a project that needs its own identity?

Let's make
the next signal.

Available for selected website, digital-product, and visual-system collaborations.

  • Web design
  • AI-powered products
  • Visual systems